Maxey represents an old friend of Alonzo's who has written a very successful advice book about old-fashioned, honest love, Love Conquers All. Wilma comes to work still dressed in the evening gown from the previous night's date, but absentmindedly changes her clothes in front of Maxey, driving him to fall madly in love with Wilma. As they continue to work together, Maxey gets converted to the ways of the book. His efforts to try and woo Wilma meet with hilarious results.